Outdoor Advertising

Outdoor advertising, also known as out-of-home advertising (OOH), is a form of marketing communication that reaches consumers while they are outside their homes. With its

Subliminal Marketing

Subliminal marketing is the use of stimuli that are below the threshold of conscious perception, such as images, sounds, or messages. These stimuli are intended

Ethics in Social Media Marketing

We can define ethics as moral rules that guide people’s behavior or the conduct of an activity. Ethics is the process of determining what is

WhatsApp Community Feature is Here!

Are you a team lead? Are you tired of forwarding requirements and repeating yourself to multiple teams and individuals working on the same project or

How to identify the target market?

When marketers first enter the market, they must have a thorough understanding of their target audience. They must, in particular, identify and specify their target

Brand Extension

When a company uses an established brand name to introduce a new product or when a new brand is combined with an existing brand, this

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