Meta is introducing a new set of consolidated campaign objectives in Ads Manager. Objectives are now grouped together based on their expected business outcome. When you create a new campaign, you’ll choose from six new objectives.
With this new update, users can achieve their campaign goals at an extraordinary level. For example, if you want to increase the reach of your campaign, you must choose the Awareness objective. As a result, you will achieve reach, awareness and video views goals in the Awareness objective which is an added benefit.
Here’s how previous objectives align with the new ones:
Previous objective name | New objective name |
Brand Awareness | Awareness |
Reach | Awareness |
Traffic | Traffic |
Engagement | Engagement |
App Installs | App Promotion |
Video Views | Awareness Engagement |
Lead Generation | Leads |
Messages | Engagement Leads |
Conversions | Engagement Leads Sales |
Catalogue Sales | Sales |